Guidelines for Logo Variations Usage

• Primary Logo: Used on light backgrounds. This is the main option that should be prioritized.
• Secondary Logo: Used specifically for dark backgrounds.
• Monochrome Logo: Used for single-color (black/white) documents.
• Two-Line Logo: Only permitted when the design space is limited and not wide enough to optimally fit the Primary Logo (single-line version). Priority must always be given to the Primary Logo if space permits.

Important Practices to Avoid

• Avoid using UTM or UTMDX logos that have been modified, stretched, or distorted.
• Avoid placing the logo on busy or non-contrasting backgrounds.

Logotype & Tagline Font
The official font designated for the office logotype is Poppins (SemiBold). The selection of this typeface provides a contemporary and professional image, which is highly aligned with the font used in the Official UTM Tagline.